Business Model Viability

A viable business model is the cornerstone of a successful enterprise, providing the framework for how the business “delivers” shareholder value, by sustaining operations, and achieving long-term profitability. In the context of the 10 Determinants of Success, business model viability emerges as a critical factor that integrates strategic, operational, and financial elements to ensure the organization thrives in a competitive landscape.

This concept involves assessing and optimizing several specific parameters as part of the overall business model, while it provides a key indicator of outcome it is not generally used in isolation.